In a not-entirely-unexpected brand extension, the Food Network is launching The Cooking Channel. It will reportedly be a bit hipper, a bit dirtier, a bit more indie and I’m SO excited (I haven’t yet looked into whether Cablevision provides this channel, however…and I am guessing the answer is no).

Launching May 31, the channel – “by food people, for food people” – will mix old stars with new and present a bit more realistic picture of cooking. As NYTimes put it, executives “vowed to not shy away from moments more vivid than one might see on the well-scrubbed set of ‘Everyday Italian’ with Giada De Laurentiis” (hearts to Giada!).

Cooking channel will also feature retro programming – i.e. Julia Child –  and is considering producing documentaries on food and health issues. Yep, I’m psyched.

vowed to not shy away from moments more vivid than one might see on the well-scrubbed set of “Everyday Italian” with Giada De Laurentiis
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